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The Best Fine Jewelry You Can Buy Online - New York Magazine

The Best Fine Jewelry You Can Buy Online - New York Magazine


The Best Fine Jewelry You Can Buy Online - New York Magazine

Posted: 07 Feb 2020 01:25 PM PST

Photo: Auvere

In the past few years, a new crop of fine jewelry start-ups have popped up, shaking up an industry that can feel intimidating to outsiders, and demystifying the process of buying diamonds, gemstones, and precious metals. These companies offer high-end pieces at below-retail pricing, using the same direct-to-consumer model we've seen "disrupt" industries like mattresses, bedding, and cookware. But can you trust them? Even without the retail markup, diamond earrings and solid-gold earrings are still big-ticket items, and you'd be right to be a bit wary of ordering them online. To help you separate the pure from the plated, we decided to try them for ourselves.

Strategist writers and editors each requested a necklace and pair of earrings from one of ten direct-to-consumer brands and wore them everywhere they went — work, parties, hot yoga classes — for two weeks straight. We considered the jewelry's quality (are the pieces sturdy or flimsy-feeling?), comfort and practicality (are the earrings too heavy for all-day wear? Is the necklace clasp impossible to fasten on your own?), and style, as well as the brands' policies for shipping, returns, and custom orders. Since most of the pieces are giftable (and with Valentine's Day coming up) we also evaluated the packaging to see if the boxes, bags, or pouches these items arrived in were the kinds of things we'd be happy to receive.

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